Frida Sundemo: “the exquisite alt-pop songstress channels wide-eyed beauty and desolate melancholy”
I love everything about Frida Sundemo‘s “Gold.” I love how it starts out like Robyn singing Sigur Rós before turning into Charli XCX scoring a Christopher Nolan film. I love how everyone in Sweden knows how to write perfectly melancholy pop bangers. AND I love Sundemo’s voice and how little she needs to rely on a massive band, though “Gold” sounds big in the best way.
“In between hope and despair stands Frida Sundemo. Wrapped in echoes and surrounded by pattering synths, the exquisite alt-pop songstress channels wide-eyed beauty and desolate melancholy with each spellbinding note and delicate breath, with each and every heartbeat.”
Brady is the founder of Headphone Nation. He’s responsible for all this mess. Sorry about that. He’s also on Twitter @BradyWGerber