Frida Sundemo: “the exquisite alt-pop songstress channels wide-eyed beauty and desolate melancholy”
I love everything about Frida Sundemo‘s “Gold.” I love how it starts out like Robyn singing Sigur Rós before turning into Charli XCX scoring a Christopher Nolan film. I love how everyone in Sweden knows how to write perfectly melancholy pop bangers. AND I love Sundemo’s voice and how little she needs to rely on a massive band, though “Gold” sounds big in the best way.
“In between hope and despair stands Frida Sundemo. Wrapped in echoes and surrounded by pattering synths, the exquisite alt-pop songstress channels wide-eyed beauty and desolate melancholy with each spellbinding note and delicate breath, with each and every heartbeat.”